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Brief
Introduce the “hidden” Olympic heroes to the audience in the UK through different media.
There are some impressive stories behind unpublisized atheletes. The media shows patriotism towards “picking” Olympic heroes and commonly neglects athletes of different nationalities. In this campaign, i’m going to acknowledge those heroes that the Media left out and provoke a change in public perception
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Approach One

Interactive advertising board which allows people to write their hero’s information and send it to the guardian’s website through a wireless network.
guardianbanner
Click the banner to enter the microsite demo
guardianweb

 

 

 

 

Approach Two
Two full page advertisments for the Daily Mail newpaper.

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dailymail3

 

 

 

Approach Three
Interactive web banner to promote the Olympic voting site for sina.com. Based on the "hidden heroes" idea, the image of the athlete becomes clearer the more times you click the “vote” button.

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sinaweb